Sunday, August 14, 2011

How Jesus All About Life became successful

The Jesus All About Life promotional campaign has been recognised with the public relations company that managed it winning two awards.

Taurus Marketing received two awards for their successful campaign, developed on behalf of client the Bible Society NSW.
The campaign gained recognition from both the Public Relations Institute of Australia, and the Australian Marketing Institute, as well as being embraced by Churches throughout NSW.

Taurus CEO Sharon Williams said the win was a great achievement for the business, which took on the campaign with just three weeks notice and exceeded all expectations.

For an interesting account of how the campaign was developed and run, click here

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